As previous year, this year Cars.com had their commercial shown at the SuperBowl. This one shows a story about Timothy Richman who from an early age was very smart and confident person. But as the rest of us, he got nervous when he needed to choose the right car for himself. Of course, Cars.com helped him to regain his confidence by providing all needed information.
Credits:
Agency: DDB, Chicago
Group Creative Director: Mark Gross
Creative Directors: Brad Morgan, Bart Culberson
Associate Creative Director/Copywriter: Pat Burke
Associate Creative Director/Art Director: Chris Carraway
Executive Director of Integrated Production: Diane Jackson
Executive Producer: Will St. Clair
Production Company: MJZ, Los Angeles
Director: Craig Gillespie
Executive Producers: David Zander, Lisa Margulis
Producer: Deb Tietjen
Editorial: Cut+Run
Editor: Steve Gandolfini
Producer: Carr Shilling
VFX: MassMarket
VFX Producer: Blythe Dalton
2D Lead and Set Supervisor: Lane Jolly
CG Lead: Mike Dalzell
Flame Lead John Shirley
Additional Flame: Marcelo Pasqualino, Sarah Eim
Roto: Keith Weilmuenster, Victor Rodriguez, Austin Brown
Particle FX: Kiel Gnebba, Benjamin Fiske
Tracking/Animation: Colin Cromwell
Model/Textures: Robert Kim
Textures/Lighting: Katie Yoon
Additional Modeling: Mike Riendeau
